1. Kripalu Schools: this advertisement for a yoga instructors school found in Organic Life Magazine plays off the idea that yoga can bring you true happiness by using the "beautiful people" method. Everyone in the advertisement is smiling and looks very healthy and pleased with their lives. this brings about the idea that yoga can enhance your life, and probably already has, so you should look into becoming a yoga instructor. The advertisement also lists several reasons why you should give back to yoga (sharing what you love, promoting good health, making a difference in people's lives) and by doing so also insinuates an element of guilt or bribery, although not to a serious degree.
2. Raw Organic Protein: this is an advertisement for a protein supplement that employs the tactic of making the consumer think the product is "new" or better than the old product. There is an entire page of the add dedicated to how the product was already "the #1 selling protein" so what did they do? They made it better, of course. The new product adds 30% more protein to each serving size, while advertising all of it's old qualities as if you didn't already know they existed in an effort to reiterate all of the good qualities of the product.
3. Dietz and Watson Originals: this advertisement for deli meats uses the title "originals" to imply that Dietz and Watson is offering a product that is 100% authentic meat. Dietz and Watson wants the consumer to believe the company takes their meat seriously and would never sell anything less than authentic. The ad uses the "association" technique to make the viewer believe they will get a real, genuine, great sandwich if they use Dietz and Watson meats, when really the sandwich is whatever you make it to be.
4. Bonterra Wine: This wine advertisement uses the idea of "Slippery Slope" to enforce the idea that their product is the one you want. Clearly stated in the ad is the phrase "At Bonterra Vinyards, we create a safe haven for the bees." This implies guilt because the ad suggest that every other vineyard treats their bees poorly, and you wouldn't want to treat poor innocent bees that make your delicious wine poorly would you? You would want all the bees to disappear would you? Then you better buy Bonterra Wine.
5. Nordic Naturals Omega-3 supplements: in this advertisement the company uses the idea of "Experts" in order to get the viewer to trust the product. The display shows three women in lab coats and hair nets who work at the factory where the pills are produced. Under the picture there is a caption that reads "Yelda, Florencina, and Eufrasia inspect each and every product by hand" which implies that the three women not only know what they are doing, but that they are qualified enough for the buyer to trust.
6. milk life: the milk life ad features Kristin Armstrong, a two time U.S. Olympic gold medal cyclist, posted up against a fence post with a glass of milk in her hand. The advertisements use of "Charisma" causes the reader to view Armstrong as the model of life and think that they can be as happy and successful as her if they drink milk. In the picture, Armstrong is smiling and appears very happy and content, looking satisfied and confident after a bike ride.
7. Natrol Melatonin: in this advertisement the company uses the concept of "Ad Hominem" to bring the idea of sleep into the top of the list of priorities. They claim that "back-to-school chaos" is the enemy and by taking their product you are sticking it to the enemy. People are oppressed by stress, and if you can't beat your problems, you might as well sleep through them.
8. Eden Foods: this Eden foods ad features several large print words that alone would be pretty meaningless, but together are used to instill an idea of cleanliness and trustworthiness within the foods purchased. These "glittering generalities" are helpful in a group to link ideas together in the mind of the consumer and answer very basic level questions in the mind of the buyer. In this ad, the company used words like local, honest, authentic, and pure in order to get their point across.
9. RenewLife probiotic: this ad was published before the fall season, a season when Americans usually tend to eat more than normal. This example of "Timing" is used to place the idea of probiotic digestive health in the minds of consumers around the time when food consumption is at a yearly high, as Thanksgiving and other food based holidays occur in the fall. In addition to holidays, fall foods like pies can also be hard to digest, and copious amounts of apple cider doesn't help.
11. Børn shoes: in the ad produced by Børn shoes the consumer is subjected to the advertising tactic of "diversion". Normally when people buy shoes they are concerned with aesthetic properties and general ideas the consumers and others have about the shoes' appearance. Instead, the advertisement distracts the viewer by proposing the idea of comfort. The ad claims that Børn shoes are on a different level of comfort, and that idea distracts the consumer from the appearance of the shoe.
12. NatureMade Vitamin supplements: in this ad the company uses the idea of "majority belief" to sell their product. By claiming that their brand is the #1 brand recommended by pharmacists, the company implies that most pharmacists think their product is the best. Who better to take advice on pills from than a pharmacist? You're absolutely going to do what a pharmacist tells you to do, they're practically a doctor, right?
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